Client: Pure Taste Food (Чистий смак)
Art-direction, Design: Julia Chystsiakova
3D-graphics: Vladimir Germanovich
Pre-press: Veronika Klimenko, Daria Bludova
Client came to us with need to renew a quick version of packaging and brand materials to new, fullmade brand style, that were made 1,5 year ago by our design-studio.
We decided to find a fresh creative approach to brand illustration and making a new concepts. Now every new product will have it's own illustration style and it's own story, that comes from the product's texture.
Ghee butter is made in imressionists's style and reminds the texture of oil painting. It comes from viscous condition of ghee butter and also from the impressions of sweet moments, associated with product – the life in farm or just time spent in village, moments of cooking, family mealing and other happy pieces of life.
We've made three author's illustrations for two kinds of butter and all brand carriers, the concepts of product packaging and adaptations for different volumes and languages.
So, now you can see the result. Enjoy!
Thank you for watching!
